Wednesday, October 15, 2008

A Strategy We Can't Believe In

Over past few weeks Sen. John McCain has shifted the focus of his campaign towards personal attacks on Sen. Obama. I really noticed this change in tonight's debate. Certainly one of the night's most heated segments centered on the validity and respectability of recent negative press. John McCain's candor throughout the 90 minutes felt confrontational and snarky. He seemed to smirk at Obama's responses, and felt more comfortable challenging his opponent's plans than justifying his own. According to the latest New York Times Polls, this new strategy has backfired on Sen. McCain.
  • 61% of all registered voters, including 41% of Republicans, feel McCain spends more time attacking Obama than explaining how he would change the country as President.
  • 63% of all registered voters feel Obama focuses more on explaination than attack. 42% of Republicans share that view.
Because of his strategy change, McCain has most definitely lost support on a large scale. More importantly perhaps, nearly half of his party now feel he is overly confrontational. Needless to say, over 3/4ths of all Democrats agree. Obama, on the other hand, has gained support in the past few weeks, and while an overwhelming majority of Democrats are disappointed with McCain's new tactics, half of all Republicans feel Obama offers more than enough explanation of himself and his policies. It seems that McCain's new plans have already lost their appeal, and with less than 3 weeks until election day, he is quickly running out of time for the change his supporters can believe in.

bwA

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